International Strategies an Oranizational Design Essay

International Strategies an Oranizational Design - Essay Example s the responsibility of the CEO to conceptualize and chart the strategic plan of the business to ensure the health and viability of the organization under his direction. Below him are functional managers whose leadership, -- such as in marketing, finance, production and R&D -- will help enable the company to achieve effective results through division by specialization. Despite lack of general management orientation, they are important role players in the implementation of the overall strategy of the business. Because of the level and intensity of competition in the global markets, the companys international strategy must be prepared carefully and employed dynamically so that the company can survive and earn above-average returns in both the short and long term. The global planning process starts with the CEO taking the initiative or recognizing the need for a global strategic planning. While plans can exist solely in the mind of the CEO, a formal and rational planning process is necessary in order to obtain participation and commitment of those who will execute the plan. The major activities in such planning activity involves the following: 1) defining the mission and major goals and objectives of the organization, 2) analyzing the internal and external environments, 3) choosing the business model and strategies that will align or fit an organizations strengths and weaknesses with the opportunities and threats of the external environment; 4 adopting the organizational design or structures of the organization, and 5) the establishing of control systems to ensure proper implementation, monitoring and evaluation. A feedback mechanism may suggest changes in the components of the plan so that corrective action can be carried out. A SWOT analysis will identify the fit between the existing resources and competencies of the organization and the opportunities and threats in the external environment. What is perhaps of major importance is for the organization