XXX Company and Their Social Media Tool Essay Example | Topics and Well Written Essays - 500 words

XXX Company and Their Social Media Tool - Essay ExampleToday, Coca-Cola continues to change with the times in ensuring up-to-date marketing strategies which involves a comprehensive social media marketing tool. Their use of the theme positivism in their new campaign aims to integrate a new approach in existence able to affect not moreover by the linkage of the brand to their clienteles but by hoping to become a come apart of their general day-to-day lives. This is by connecting the product to a philosophy which centers on having a positive outlook in life despite all the hardships and that Coca-Cola is integrally a major part of it. Attributing the product with happiness is a smart and innovative move that ensures an encompassing approach to marketing.Coca-Cola was identified as second only to Facebook as the most touristy page on the social networking site and what is most interesting about this is that the union has no hand in the phenomenon. This is the hand of social media a t work. The company is reaping from the entire buzz because of the people behind the admiration for the well-loved product. Apparently, fans Dusty Sorg and Michael Jedrzejewski created a Facebook page devoted to Coke that all started with a quality photo of the haywire drink. Now with the subsequent backing up of Coca-Cola, the web page has a spirit 3.3 million fans seven months from the time it was formed. Last November, Facebook created a regulation that only those associated and or authorized by the company brands have the right to generate such web pages. By the virtue of the said rule, Coke opted to let the creators play the page instead of running it themselves but simultaneously working close behind them (Barone, par. 2-4).By utilizing what is deemed as th 4Rs of social media strategy which are review, respond, record and redirect the company makes well use of the new age technique. They are building relationships by creating 1. new corporate